As expected, both Auron Mein Kahan Dum Tha and Ulajh saw very low opening at the box office. It isn’t surprising at all since the signs were pretty much there at the advance booking stage itself. For Ulajh, it was anyways going to be spot booking since the film was primarily a word-of-mouth affair. However, with Ajay Devgn and Tabu in lead roles, one expected at least Auron Mein Kahan Dum Tha to register some sort of pure-release sales. However, that didn’t turn out to be the case, as a result of which the first day numbers have turned out to be pretty low. The combined collections of both the films is less than Rs. 5 crores which pretty much tells the tale.
While Auron Mein Kahan Dum Tha has taken a start of Rs. 1.70 crores, Ulajh has opened at Rs. 1 crore. This is all on expected lines since former was slated to open in Rs. 2-3 crores range whereas latter was expected to just about edge out Rs. 1 crore mark. There was no competition either for the two films since Deadpool & Wolverine had as it is slowed down during the weekdays itself and there is no other Hindi film in the running for competition with Bad Newz too exhausting its major share of audiences by the close of second week. However, audiences came to theatres primarily in the evening and night shows as a result of which one sort of numbers at least came in. Otherwise, the morning and afternoon scenario was rather bleak.
Neither of the two films has seen any rave reviews coming their way and while the Ajay Devgn and Tabu starrer will primarily be catering to mature audiences who are fine with some old school romance, Janhvi Kapoor’s espionage thriller drama would appeal to select intelligentsia at the urban centres. Today would be key for both the films and for them to have some sort of run till the Independence Day weekend, they would need to at least double up today.
Note: All collections as per various box office sources
from Box Office Special Features - Bollywood Hungama https://ift.tt/lsvfFpE